Video: Behind the scenes of our A/W 17 Lookbook shoot

August 26, 2017

Have you ever wondered what it would be like to peek behind the curtains of a fully-flared fashion photoshoot? We hereby invite you to do so (in an officially non-pervy way)!

If you also need to quench your shoe-thirst, click here to shop the collection!


If you felt the earth tremble sometime earlier this week, you might be surprised to hear that it wasn't the sumo-wrestling world championship that took place, no siree, instead a fashion force worth reckoning with united in the southern parts of Stockholm, Studio Mjuklyx to be precise.


After months of planning and preparations, our dreams and ideas finally materialized with the help of photographer Josefine "Trigger-finger" Bäckström, stylist Aiste Suliokaite, makeup artist Amanda Holmsten, cooler-than-ice-cream-model Matilda Svensson and studio assistant Ellinor Sjöberg!


Do your eyeballs a favour and sacrifice 1 minute and 8 seconds of your life, just click play already!!

We are itching to show you the result, but for now, stay put :)